Situation 

Copy-heavy website with multiple pages as well as small, minimally-animated images that didn’t adequately reflect Lumicell as an innovative biotech company.  

Strategy

Elevate the design and functionality of the website to improve the user experience and align the viewing experience with the innovative technology of Lumicell. Ensure that the website is ADA and regulatory compliant, easy to navigate, search engine optimized, and a foundation for the brand moving forward. 

Solution

Enhance the overall design to reflect Lumicell as a sophisticated biotech company. Streamline the website to improve the user experience, making it visually easier to read and condensing the information to fewer pages.  

Create visual interest in carousel of images and rotating copy by adding movement to images and copy.