Copy & Art's

COVID-19 Trend Report

The most important thing for healthcare marketers to remember is that people are fearful and eager for updates during a pandemic.

Patients and customers are worried about their jobs, their families, their health, and a multitude of other issues. So, the goal of any consumer-facing communication is to alleviate that worry.

About us

At Copy & Art, we pride ourselves on creating smart, polished content to meet our clients’ objectives and exceed their expectations. We deliver thoughtful creative work with a personal touch that combines the best of both worlds: big agency experience and small agency love. Get to know us. 

Missed Parts 1 and 2? Download below.

Even more important than striking the right tone is not striking the wrong one.

More uplifting, more hopeful, and more sympathetic—marketers are trying to keep the mood positive and communications either informative or inspiring.

Social media has become an even more important part of the healthcare marketing strategy, with an emphasis on organic and paid social posts that either tell moving stories or promote COVID-19 information and resources.

 

32% of internet users in the US say they have been spending more time on social media during the pandemic.

Click-through rates have dropped by 17.2% since the beginning of 2020.

Not sure how to plan for marketing in 2021? You’re not the only one. Planning for the future is difficult right now. But you can use what we’ve learned in 2020 to create a strong yet flexible marketing strategy for next year.

 

Download the Trend Report

FREE

Sign up for our quarterly newsletter

Every three months, you’ll get our best industry tips, insights, and updates. You can also look forward to inspiration in the form of playlists, recommendations, and more. 

We will never spam you or sell your info, guaranteed. 

01 What we do
02 Process
03 Insights
04 Careers

05 Contact