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The Power of Nostalgia in Marketing

As technology moves the world forward faster than ever before, some brands are taking a step backward to capitalize on our fond memories of the past. From fashion to fast food, companies continue to bring back old products, logos, and designs for what we call “nostalgia marketing.”

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Social Media is Always Hungry for Food Content

Cooking videos and food content have exploded in popularity thanks to social media. Apps like Instagram, YouTube, and TikTok have made it easier than ever to create, share, and watch food content. Rather than taking the time to read a whole article or recipe online, people can now scroll through quick video reels on Instagram and TikTok, leading to fast and easy engagement. 

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