3 Reasons Your Business Needs Video

In our fast-paced digital world, it’s crucial to find new ways to make your service stand out in the crowd. Video marketing is nothing new, but it’s proven to be a powerful part of marketing strategy—now more than ever.

Let’s face it, we’re all busy. We would often prefer to watch a 1-minute video versus taking 10 minutes to read an article. In fact, 6 out of 10 people would rather watch online videos than television according to Google.

In 2020, 81% of businesses use video as a marketing tool, up from 63% over the last year. If you’re not already in the game, it’s time! If you need a little more convincing, here are 3 reasons you should use video marketing to boost your business.


Video is the perfect way to create a personality for your company and your brand and it’s also a chance to address any uncertainties your viewers might have. Imagine your business from an outside perspective – all we have to judge your company on is your website and social channels. Videos allow you to inform, entertain, and/or connect with your consumers or clients. This removes the image of being a cookie-cutter, faceless brand and instills trust and admiration, which translates to sales.


According to HubSpot, including video on a landing page can increase conversions by 80%! A crisp video with a compelling presenter can communicate all the information your consumers or clients need without forcing them to spend 10 minutes reading. The average person may not be a film expert, but in a world where 78% of people watch online videos every week, most of them can recognize a poor-quality video. This gives the viewer a reason to close out of your video and forget about your business. Videos also provide the opportunity to show your previous success through testimonials.


Search engines prioritize content that engages viewers. When people spend time on your site, it will be ranked higher and it will show up towards the top of search results. So how do you get people to stay on your site? You guessed it – a good video has the power to stop people from mindlessly scrolling and force them to listen (this has happened to all of us). Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What's more, if you promote your video via social media, your chances of getting found go through the roof!


Let’s face it: this is the age of viral videos. 92% of mobile video consumers share videos with others. This is your chance to have some fun and really show what your company is all about.


Video marketing is growing in scope and you're only limited by your imagination and your patience. It’s not just for the big brands anymore, everyone should be getting on board. If you could use a team to help brainstorm and produce video projects, we’re ready to help you elevate your business to the next level. Email us at hello@copyandartny.com or call (914) 607-7888.

Next Article

Tips for a successful email campaign