The Benefits of Multi-Channel Marketing
It should come as no surprise that customers today have much more control over the buying process than marketers do. Thanks to the increase in marketing channels – such as websites, direct mail, email, and social media – customers have more choices than ever when it comes to getting information about products or services. Businesses can keep up with their customers by planning their marketing strategies across multiple platforms.
Multi-channel marketing is the implementation of one strategy across multiple channels, maximizing opportunities to interact with prospective customers. By increasing your presence, you can reach your various audiences more effectively with a coordinated approach.
Why is multi-channel strategizing important?
72% of consumers say they prefer to connect with brands through multiple channels before making a purchase. Need more convincing?
1. It grows brand awareness
The larger your online presence, the more likely people are to find your brand. This is a key component for growing brand awareness. With multiple channels, you’ll reach more people who will be more likely to remember you when they need a product or service.
2. It makes things simple for your customers
A multi-channel approach means you’re always catching your customers on their terms. They may not read all their emails, and they may go on LinkedIn rarely. Covering all areas online and offline means that you’re allowing your prospect to discover your brand in the way they find most convenient to them on an individual level.
3. It’s efficient
In the sales world, it’s believed a customer interacts with your company between 5 and 20 times before they are ready to make a purchase. With a multi-channel approach, you appear on their social media ads, then in their email inbox. Before they know it – you’re the only brand they have in mind!
Why multi-channel marketing?
The evidence for the efficiency of multi-channel marketing can’t be ignored. 89% of customers are retained by companies that advertise through multiple channels and 50% of multi-channel marketers say they usually or always hit their financial targets. However, more marketing means more strategy, and more channels means more complexity. It’s essential to have messaging across channels to make the most out of multi-channel marketing.
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