An emoji is worth 1000 words

Emojis have become an essential tool for conveying emotion through text, and although not appropriate for every situation, they are perfect for social media. They can even be used in other online communications like email, depending on the audience and the type of business.

In fact, emojis in email subject lines have been shown to boost open, click through, and response rates. They can also boost engagement on social media and in push notifications.

Push notifications with emojis saw 85% increase in open rates and 9% bump in conversions.” 

—Hubspot

Have a strategy

It’s important to know what each emoji means, so you can decide if it is appropriate for your target audience and your message. Emojis can be an intricate language and it’s crucial to know both the literal and colloquial meanings of all symbols before you use them. For example, you should know the fire emoji 🔥 can mean both literally and figuratively “hot.” Or the difference between the Crying Tears of Joy 😂 face and the Loudly Crying 😭 face which are obviously appropriate for different situations. You don’t want to confuse the message with contradictory symbols.

Only use emojis with the right audience and at the right time. Emojis might not be appropriate for press releases or other business communications, and also shouldn’t be used in emails with first-time customers (for example, in a welcome email or a shopping cart reminder). It’s difficult to predict how they will respond. If you aren’t sure how your audience will take it, or can’t figure out the right emoji, it’s better to leave it out than to force it.

Make it personal

Your content and marketing messages are all an extension of your brand, so any emojis you use should be as well. Always ask if it is appropriate for your company, and if it will improve the message you’re trying to send. Emojis can help give your brand flair and personality, but it’s up to you to make sure it’s a personality your customers will respond to.

You can encourage your audience to use emojis too! A call to action is a good way to boost engagement, especially on social media, and emojis can help make engagement even easier for your audience. Invite users to respond to posts purely in emojis. Yes-or-no questions may be answered with 👍 or 👎 . You can even make a game out of creating or deciphering long strings of emojis to make sentences.

Plan and execute

Now you’re ready to start incorporating emojis into your communication strategy. Let us give you a few helpful links to get started on your emoji research.

The Emojipedia – learn the meaning of every emoji that ever existed

Emojisaurus - translates phrases and sentences into strings of emojis

Get Emoji – an alternative to your emoji keyboard, with symbols to copy and paste

These should get you started, but if you need help with your social media strategy or any other time of marketing communications, email hello@copyandartny.com or call (914) 607-7888. We excel at emoji speak 😉😊.

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