How to Hashtag
Why Hashtags Are Important
Although Instagram has evolved dramatically since its initial release in 2010, one thing hasn’t changed: hashtags matter. When it comes to your social media marketing, hashtags are pretty much an essential part of your content strategy and this hasn’t changed in 2020.
According to Hootsuite, a post with at least one hashtag averages 12.6% more engagement than posts without one. Therefore, developing a hashtag strategy for your brand is a game-changer if you want to grow your social media presence.
Using relevant, targeted hashtags is one of the best ways to get discovered by new audiences, which can translate into more engagement, more followers, and more customers for your business.
Since many users search hashtags with the intent to discover content, the right hashtags can put you in front of your target audience without having prior knowledge of your account. For example, a fitness blogger might post a picture of themselves lifting weights, and then use the hashtags #fitness, #workout, #motivation, and #training.
By using these hashtags, the image is classified so other Instagram users who enjoy working out can easily find it. This only works when adding hashtags to your own posts, meaning you can’t tag other people’s photos/videos. Another important note: you can only use up to 30 hashtags on a post and 10 on a story.
Let’s have a look at some hashtags trending on Instagram.
The Top 15 Instagram Hashtags Trending Right Now
These hashtags give offer a look inside the mind of the masses of Instagram. Understanding the mindset of the average user and how they use/search for hashtags will allow you to amplify your social media presence exponentially.
How to Use Hashtags for Business
Here are 4 tips to getting started with hashtags.
1. Keep your hashtags organized. Keep track of the hashtags you’re using with applications like Excel or consider going all out with programs like Iconosquare.
2. Figure out your magic number. Different audiences and different industries will react differently to hashtags and the number used per post. Some brands use five or fewer hashtags per post while others use more than 20. The takeaway: test out different numbers of hashtags with different posts and take note of which posts are seeing more engagement.
3. Narrow your hashtags. It may be tempting to go wild with hashtags, but studies show that more specific, smaller-volume hashtags are better for your brand. For example, a fitness blogger may include “#inspiration” in their posts, but users searching for this hashtag often find photos of inspirational quotes and even memes. Choosing a hashtag more specific to the brand is key, such as “#bodybuilding” or “#gym”.
4. Research what other people are hashtagging. Make a list of your followers, competitors, and influencers in your industry and research what they’re hashtagging. Try out some of these hashtags and test how they work for you.
We all want our social media strategy to be simple and straightforward, but the key to success is committing the time and energy needed to genuinely understand your audience and use that understanding to your advantage. While I only scratched the surface of hashtagging, these basic tips are more than enough to get you started. If you’d like assistance developing your social media presence or creating a targeted social media strategy, contact us at firstname.lastname@example.org.