How to achieve lasting success

Developing the right habits

It’s easy to want change in your life. Some of us want to exercise more; some want to quit smoking; others want to put more time into that screenplay. It’s nice to dream (it sometimes gives an incentive to grow), but real change comes when you need it. When the changes you want in life become a necessity rather than desire, your thoughts of motivation transform into a habit.

Training your mind and building productive, effective habits is easy for some, but not all of us work that way. That’s where RPMs come in. The Rapid Planning Method is your guide to achieving a result or desired outcome you want from life. Think of it as an alternative to a “To-Do List.” Sometimes called a Results-focused, Purpose-driven, Massive action plan, an RPM allows you to visualize your goals and develop a system that ensures success. Best of all, you can RPM anything you want, especially the impossible.

The reality is, most people think about making big changes, dabble in the idea of it, maybe even pursue it here and there, but they don’t have a good process of reaching those goals, which would allow them to move forward in all aspects of life.

What’s your goal?

When writing our RPMs at Copy & Art, we use the template below (feel free to borrow it for your own goals!). In our chart, we begin at the “Result” column. Here, we ask ourselves, “What is the specific result I’m committed to achieving? What do I really want? What is my outcome?” Our desired result should be S.M.A.R.T.(Specific, Measurable, Actionable, Realistic, and Time-defined).

To help paint a picture, our goal will be “losing 10 pounds in 90 days.” Our result is clear and attainable.

Why do you want this?

After pinpointing our Result, we move on to our Purpose. Here, we give our reasons for pursuing the goal. Ask yourself, “What is my real purpose? What will this mean to me? What will I gain, and how will I feel? Who else could I positively impact? Who do I become as a result?” The language used here should compel you, induce emotion, and bring passion. When re-reading these later, we want to remember the thrill we felt when we craved this change.

For our weight loss RPM, our answer to these questions might be, “The purpose of this goal is to become healthy, get strong, and feel attractive. By sticking to a regimen, I will gain discipline. When I complete this goal, I will be proud of my body and my mind.”

The road map

Lastly, the MAP column lays out the plan. At this phase, we create a schedule that guarantees growth. No longer will we hope for change, we will secure it. We start by brainstorming every idea imaginable to bring us closer to our goal. We can…

  • Go for a run three times a week
  • Buy a treadmill for home
  • Work with a personal trainer
  • Replace snacks with healthier alternatives
  • Take the stairs instead of the elevator

Take the time to write down every possible idea you can think of. We should try to pursue all of them in time, but we’ll choose the top three most important for our short-term goal. You can decide this on your own, but if you’re not sure which actions to choose, go with the ideas that a) take the least amount of effort, b) cost the least amount of money, and c) consume the least amount of time. We can always pursue your other ideas after you finish the top three.

Making it real

A lot of thought goes into changing your life. We often get intimidated by all of these ideas and struggle to find a clear path to our goal. Planning with RPMs eliminates the stress and difficulty, breaks down bigger goals into achievable targets, leaving only a simple direction. To keep ourselves in check, we need to:

  • Review your RPM blocks daily(an easy way to do this is to hang your RPMs on the bathroom mirror to remind you every day – what do I want, why do I want it?)
  • Schedule your actions(for example, I will go to the gym Monday, Wednesday, and Friday)
  • Celebrate your progress

Successful people have two things: a clear result and a strong sense of purpose. Hold yourself accountable for the commitments of your RPM and keep your purpose in mind. Most people settle for less in life because they believe they won’t get what they want. But take it from us, it’s not true! Let’s make a pact – we will never settle for less than we deserve. Keep reaching for the life you want, never stop trying, and always keep moving forward.

If you want success, you can have it. Our job is to help people fulfill their creative dreams and help their businesses prosper. If you could use a team to help reach your goals, call (914) 607-7888 or shoot us an email at and let us know what you need.

Next Article

The art of storytelling in advertising