Above & Beyond: How to invest in your company by giving back
"Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world."
— Desmond Tutu
Corporate engagement in our community is one of the values that forms the foundation of Copy & Art. We believe that the world would be a much better place if everyone made it their policy to give back. It’s true that philanthropy costs money, but there are numerous benefits to offset the cost. Think of it as a long-term investment in the overall health of your company and its community.
Corporate philanthropy can lead to more productive, more engaged employees
Businesses that sponsor or encourage their employees to volunteer may benefit from a boost in morale, increased team bonding among the workforce, and improved teamwork. Volunteering with coworkers allows you to get to know them outside the work setting, which helps you work better together.
Participating in corporate philanthropy can also help with recruitment by appealing to potential employees who are looking for a company with a charitable culture. If you already volunteer or are interested in charity work, you’re more likely to accept a position at a company with similar values.
Corporate giving can also have an effect on customers
A Cone Communications study on corporate social responsibility found that, when a company takes a stand on a social or environmental issue, 65 percent of consumers check to see if it is being authentic or if past actions contradict their new position. Among millennials, that number rises to 76 percent. Talking the talk isn’t good enough anymore. You have to walk the walk.
For this reason, it’s in your best interest to prove that you care about more than profits. It’s easiest for consumers to understand metrics so companies often offer statistics. How much of an impact is your philanthropy having on the community? On the world? It’s good for customers, employees, and management to know that you’re having the desired effect, but it can be easy to get lost in the numbers. Always remember why you’re giving in the first place.
There are several types of corporate philanthropy
Not sure how you want to go about your corporate philanthropy? There are numerous options, so you can find the ones that work for you. Some options include:
Volunteer Paid Time Off (PTO): companies that allow employees to volunteer during the workday show that they care about the community and emphasize a sense of giving
Company Match: companies match donations from employees to charitable causes
Corporate Sponsorships/Donations: companies donate directly to charitable organizations
Company-Organized Volunteering: companies arrange for employees to volunteer as a group, either on workdays or on weekends
Give Back Programs: companies donate profits or goods as a percentage of sales (ex. Toms donates a pair of shoes to someone in need for every pair sold; Warby Parker has a similar program with eyeglasses)
Stay true to your values
Some companies find charitable giving to be a double-edged sword. Eighty seven percent of study respondents said they would purchase a product because of something the company advocated. However, 76 percent said they would not purchase a product from a company they
did not agree with. You run the risk of sacrificing profits either way, so it’s best to follow your heart. Give to the causes you believe in, attract employees and customers who share your values, and you’re likely to thrive.
At Copy & Art, we lead by example. We only advocate in favor of corporate philanthropy because we know how beneficial it is for employees, clients, and overall company health. We’ve donated our time, money, and services to a number of organizations including the Alzheimer’s Association, Habitat for Humanity, and Phelps Hospital. We know that by giving generously, we can improve our community and continue to do business while staying true to our values. To learn more about our philanthropic philosophy, email firstname.lastname@example.org or call (914) 607-7888.